IMMERSIVE DIGITAL ART
It represents the seamless fusion of technology and creativity, offering experiences that captivate and engage the senses like never before. By integrating elements such as virtual reality, augmented reality, projection mapping, and interactive installations, this art form blurs the boundaries between the physical and digital worlds. It invites viewers to step into dynamic environments where they can interact with, influence, and even become part of the artwork itself. With its ability to tell powerful stories, evoke deep emotions, and challenge conventional perceptions of art, immersive digital art is transforming how we experience and connect with creativity. It is not just a visual spectacle but a multisensory journey that bridges imagination and reality.
SAIGON
SINFONIETTA IN TET
The inspiring story of a bionic prosthesis that combines cutting-edge technology with stylish design.
This prosthesis does more than just replace an arm - it opens up new horizons of possibilities. With it, every gesture becomes a piece of art and every function becomes the epitome of strength and elegance.
Immerse yourself in a world where the boundaries between man and machine are blurred,
leaving only the impulse for new achievements.
During 2025’s Vietnamese New Year’s celebration known as Tet, MxC partnered with Visual Director Tung Monkey of The Visual 084 and Callimotion to create projection-mapped graphics for an immersive "visual symphony" experience in Ho Chi Minh City. The project — commissioned by PURPOSE.ANT and Vietnam Brand Purpose — transformed the exhibition space into a canvas spanning over six hundred square meters of walls and floors, all of which the creative team set out to cover.
For Saigon Sinfonietta in Tet, MxC and The Visual 084 combined traditional and contemporary elements from the last hundred years of New Year’s celebrations in the city. Drawing inspiration for their narrative directly from the Saigon River, the team made it their mission to depict the creative spirit, prosperity, and generosity of the country’s southern people through interwoven images and stories about holiday festivities. MxC composited and rendered the final results in Notch at 8K resolution. When mapped to the space itself, the installation immediately resonated with visitors, who loved mingling with the visual flow.
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"We’re so proud we could communicate everything we love about the spirit of our city during Tet with something at the intersection of technology and art that all ages could understand and appreciate."
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Clients
PURPOSE.ANT, Vietnam Brand Purpose
Curator
Tien Vo (X+P Collective, PURPOSE.ANT)
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Visual Director
Tung Monkey (The Visual 084)
Project Manager
Bao Ngoc (The Visual 084)
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Producer
Kate Le (MxC)
Art Director
Mel Tran (MxC)
Notch Designer/Compositor
Cuong Nguyen (MxC)
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Producer
Hang Vu (Callimotion)
Graphic Design
Phuong Thu (Callimotion)
Motion Design
Thien Nguyen, Thach Le, Nam Do, Vy Nguyen (Callimotion)
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Character Illustration
Mai Thanh Tran
Sound Design
Dustin Ngo
Story Writer
Lana Tran (Ploy)
Architecture
324Praxis
Production
WOOHOO
Projection Mapping
SenseArt
Photography
Finn Studio
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